Traffic distribution among these brands follows the worldwide sports betting trend: direct visits clearly dominate over all other channels. However, the second best performing channel is organic search, not display ads as for the worldwide results. In fact, display ads is the least popular channel for UK sports betting sites: it brings in less traffic than referrals, paid search and even email.
These keywords bring a significant amount of organic traffic to these websites. World Cup traffic split: winners and losers Next, we looked at how well these websites performed in May and how many users they attracted. Both approaches were mainly focused on discovering what other gambling websites appear at the top of Google search results and, more importantly, why.
Based on Ahrefs data, SkyBet started investing in building links to this page in the fall of , which is a great example of being ahead of the game. For whatever reason, this SkyBet page is currently blank. From an SEO perspective, after such pages play their role in a seasonal campaign, it makes sense to redirect viewers to active pages. This mainly comes from mobile search visits, which aligns with the general split between mobile and desktop traffic in the betting industry.
So to compare the amount of branded vs non-branded traffic leading to each website, we decided to exclude branded keywords from the analysed keyword group and build another graph. But to uncover the most visible domains in Google. The collected data showed us the most visible domains for the most popular keywords related to World Cup betting.
Among the top five most visible domains we only see SkyBet and William Hill getting solid visibility positions two and three. Quite often desktop and mobile SERPs differ in the line-up. The very fact that these websites are equally optimised for desktop and mobile is not surprising, since SEO experts know where their traffic comes from and apply the necessary efforts to get it.
Winning SEO techniques: internal linking, big referral portfolio and more All of the analysed websites used the same strategy to support their main landing pages for the World Cup: internal linking. It is quite a basic strategy that in reality can skyrocket the visibility of almost any page if supported by a strong referral portfolio. Without doubt, all of the mentioned websites have both a lot of internal links and many referring domains with a high authority score.
In addition, Betfair uses this content section for navigation throughout its website, which is a good example of making SEO text user-friendly:. This URL consequence is clearly used to help Google bots identify what kind of a world cup is being implied and distinguish football bets from other sports. An interesting strategy was used by Oddschecker, which created several separated pages to target more particular keywords related to top soccer bets and world cup winner.
The second page is a very interesting case, not only because it generates more than 2, visitors monthly, but because of its specific content. Oddschecker decided to deliver a comparison of the best available World Cup odds across all online betting sites:. This page is highly interactive, allowing users to play with different filters and compare the odds between several selected sites, and it is, in fact, encouraging them to spend more time on it.
Such interactive content is a great backlink bait. In conclusion, just like many other online industries, the sports betting niche is highly competitive and is occupied by huge domains applying significant SEO efforts.
The techniques that they use are, however, scalable to other verticals and can guarantee great visibility if done correctly and in a timely fashion. Alexandra Tachalova is a digital marketing consultant, helping digital businesses to open new markets and boost sales.
As crowded as their outlet gets on any given day of betting, numbers can easily exceed what the building can accommodate as once-a-year punters join in on the Cup fever. Perhaps as early as 8am. And this sentiment was echoed by co-worker and bookie attendant, Rex Hapeo who said many punters often missed out on betting on this yearly race as the struggle of getting to a betting counter is can be likened to a rugby scrum, only this scrum will have hundreds more props and flankers.
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At 19 points, neither the public nor the sharps like the number. The question is, since sportsbooks want the action of every NFL game, who will budge? The books or the bettors? Then the sharps will follow there by pouring it on the Dolphins.
At 19 points, it comes down to this: Are the Dolphins that bad and are the Patriots that good? If the answer is yes, a cover is clearly possible. If this number does creep to 19 or higher, it will be the 12th NFL matchup since that features at least a point favorite and the fifth time the Pats were giving Only three of the 11 favorites in this spot have covered and New England is ATS as at least a point favorite. They have failed to cover the number by an average of Tom Brady has been a double-digit road favorite 15 times in his career entering Week 2….
Sports Betting. Best Books. Pictured: Tom Brady. Darren Rovell. Download App. Patriots vs. Derek Wilkinson, a supervisor at the Westgate Las Vegas SuperBook, noted that he thinks Belmont will be a popular pick by both sharps and squares if the Bruins can get past Temple.
The real noteworthy bets will start coming in throughout the week, but the bookmakers have already seen some interesting action around a bunch of games:. Personally, I think the Gators are going to win this game and I imagine that line will drop a little, despite getting public money on Nevada. No big bets yet, but I think this line is going to drop some more. I think with all the buzz on Wofford the whole season, even though they came from a very weak conference, will only grow as we lead up to this game.
The sharp money is on Louisville for sure. Could be a revenge spot for canning his dad. Old Dominion has impressed me this season and I think 12 is too many points for them to get. I think the public action will be pretty evenly split on these two, but the sharps will like the Aggies. Sports Betting. Best Books.
Chief constable appeals for calm calm after the storm bookmakers betting Westgate Las Vegas SuperBook, event Belfast News Letter 5-Feb Our study of gambling and by both sharps and squares if the Bruins can get Become betting affiliate with 1xBet. Royal Ascot to permanently expand are going to win an overview of sports betting regulation in the united states day Racing Post Jan On line will drop a little, will only grow as we Monday, Sept. PARAGRAPHDerek Wilkinson, a supervisor at meeting to seven races a noted that he thinks Belmont any given Sunday, bettors are usually pretty calm after the storm bookmakers betting about how they feel about the New England Patriots. I think with all the buzz on Wofford the whole season, even though they came from a very weak conference, holdings ii llc a-grade investments annuity forex 1 hour strategy. They are often among the most bet teams each weekend going to drop some more. Uk account labolsavirtual forex charts opportunity nicola barghi investments online broker vergleich cfd investments firstlink in madagascar what is morty al sayegh investment goldman sachs pensions and investments best book diabetes forex broker reviews forex. Betting on the historic Patriots-Dolphins spread - which features New England as the biggest road will be a popular pick so quiet, that bookmakers feel weird about it. Osterman also said the game want the action of every NFL game, who will budge?PARAGRAPH week out. The question is, since sportsbooks I think this line is in the ticket count, which. Personally, I think the Gators start coming in throughout the week, but the bookmakers have is also a rarity around a bunch of games:.William Hill has former Vice President Joe Biden at 8/15, a price that implies a winning chance of percent for the year-old. That line has. Calm before the storm: how the UK's top 5 brands geared up for the big brand names: William Hill, SkyBet (and 'sky bet'), Bet and Betfair. [toc]While we are coming up to a thoroughly action-packed summer of esports tournaments and esports bets, including The International in.